The Lean awareness campaign aims to remove anxiety and fear about the forthcoming change and to increase worker desire for the change. Periodic sensitizing sessions are held by a change agent, usually a production supervisor, and the pilot team practitioners.
The Lean awareness campaign is crucial in ensuring acceptance for the change and factories need to take the necessary time to design and develop it. It should be aligned with the first kaizen initiatives and worker feedback is also communicated across the entire organization.
This ebook provides an example of an effective campaign and workers feedback.